“We’re giving every artist the ability to create a subscription service of their own on the site,” Bandcamp chief executive Ethan Diamond told the Guardian, ahead of announcing the new feature at the SF MusicTech Summit conference today.
Artists will be able to set their own price for subscriptions, with all their new music made available to paying fans through Bandcamp’s app as soon as it’s released. “It’s kinda like what U2 and Apple did, except that it’s music that you actually want!” said Diamond.
Subscribing fans will still be able to download music files as if they’d bought them individually, but Diamond said that Bandcamp’s mobile app is now being used by hundreds of thousands of people as a way to access all the music they have purchased.
“Another element of this is that any artist can choose any number of items from their back catalogue to give to subscribers as a bonus when they subscribe. We have 12 million tracks on the site and 1.6 million albums, so…